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NCOAI Logo 4The mission of the National Childhood Obesity Awareness Initiative (NCOAI) is to educate, empower, and motivate children to make healthy eating choices, with the goal of reducing childhood obesity rates by identifying the issues and implementing ”grass root” initiatives.

Where to Begin

Many children consume at least half of their meals at school, and for many children, food served at school may be the only food they regularly eat. With more than 32 million children participating in the National School Lunch Program and more than 12 million participating in the School Breakfast Program, improving the nutritional value of school meals becomes one of the single, largest factors in improving the health or our Nation’s children.

In January of 2012, for the first time in 15 years, the USDA issued new guidelines for school lunches.  These new guidelines increase offerings of fruits, vegetables and whole grain-rich foods.

We at the NCOAI not only applaud these efforts but support them through development of a star-associated food rating system which rewards children for making healthy food choices. This system provides a simple, yet effective tool, aimed at educating, inspiring and motivating children to make healthy eating choices. READ MORE