NCOAI Logo 4The mission of the National Childhood Obesity Awareness Initiative (NCOAI) is to educate, empower, and motivate children to make healthy eating choices, with the goal of reducing childhood obesity rates by identifying the issues and implementing ”grass root” initiatives.

Childhood obesity is a tragedy and we are working hard to develop solutions aimed at helping to eliminate this epidemic that threatens the lives of our children.  Just as with all tragedies, we as a nation must come together to educate ourselves and our children on the steps necessary to protect ourselves.  We all must become involved – parents, grandparents, aunts, uncles, cousins, siblings, teachers, coaches – all of us. We need your help!

Where to Begin

Many children consume at least half of their meals at school, and for many children, food served at school may be the only food they regularly eat. With more than 32 million children participating in the National School Lunch Program and more than 12 million participating in the School Breakfast Program, improving the nutritional value of school meals becomes one of the single, largest factors in improving the health or our Nation’s children.

In January of 2012, for the first time in 15 years, the USDA issued new guidelines for school lunches.  These new guidelines increase offerings of fruits, vegetables and whole grain-rich foods.

We at the NCOAI not only applaud these efforts but support them through development of the Shoot for 20 Stars Day which utilizes colorful, interactive tools aimed at educating, inspiring and motivating children to make healthy eating choices.

Here’s What We’re Doing

Here’s What You Can Do